Build for a market, not a user


Earlier this week, I attended a Product Manager event here in Orange County. It was my first time going to one of these events but it was great to be around other PMs that had many of same frustrations and objectives. The speaker was Jim Semick of ProductPlan and the topic was roadmap prioritization…an interesting subject for all PMs. As always, the discussion around prioritization techniques and internal requests was a heavy one, but the core takeaway I left with was to always build for a market, not a user. It can be extremely easy to get suckered into a user request, especially that of an important user, but in all stages of your startup and product, you need to keep your focus on the market. Continue reading →

Uber Killed The Lyft That We Knew


Branding can play an important role in the success and/or failure of a product and company. It’s what defines who and what a company is and is essential to help set the company’s tone and vision. That being said, branding may not be as important in the early stages of a product. At that point in time, all that matters are users, validation and growth. But as you do begin to grow, branding will help you become a recognized name and will take users from liking your product to loving your product.

Lyft’s branding is what made me love them, but now it’s dead…and Uber killed it. Continue reading →

Death of the MVP


If you’ve had a taste of the startup world, you’ve heard the term Minimal Viable Product (MVP). You may not even be anywhere around the startup life and still have heard the term. That’s how often it is used. It is used by almost all tech/software companies but it seems like many have a different view and definition of the term. Through my experience, a MVP could end up being a simple consumer insight survey, an informative landing page, a basic prototype or even a pretty build out software solution. Let’s get this straight, if you need to spend a nice chunk of change on it…it’s not a MVP. Continue reading →

Startup success depends on relevancy

From Flickr.

There are tons of factors that determine whether or not a startup will succeed. There’s the founders, the team around the founders, the user experience, the investors you bring on, and the list goes on and on. I have yet to be involved with a successful startup but I have observed one thing in this crazy startup world, and that is that relevancy matters.

There are new consumer-focused startups popping up every day, many that make me wonder why in the world anyone would even use them. And as I mentioned, there are plenty of reasons why some startups succeed and some fail, but I want to give 2 examples of both and relate them back to relevancy.

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A new focus for my blog


It has been 2 years since I last wrote a blog post or attended to my blog at all, but I am finally back. I was MIA because I was focused on getting my MBA, although I do wish I had made more time to blog during those 2 years. Either way, I am ready to get back to work and create awesome content for everyone.

But there will be a difference…

I went into my MBA experience with a strong background in social media and online personal branding but I came out knowing that my true passion lies in customer experience and product growth. With this new focus and path, I have decided to convert my blog to follow my journey and thoughts through this tech, startup world.

Hopefully I can keep your informed and entertained along the way!

The Basics Of Creating A Personal Blog Using WordPress

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If you want to start a blog, one of the most recommended software to use is WordPress. WordPress, by far, is the most popular and the most preferred blog platform of choice in the worldwide web because it is quite easy to set-up and very user friendly. To get started with your blog, simply follow the steps below and enjoy blogging everyday.

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An Important Personal Branding Lesson You Can Learn From Rapper 2 Chainz

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Okay first of all, let me start by giving a quick background on 2 Chainz…just in case you are not familiar with him. He is a rapper (real name, Tauheed Epps) that used to be one half of the hip hop duo, Playaz Circle, who were a part of Ludacris’ recording label, Disturbing tha Peace. He has just released his debut studio album Based on a T.R.U. Story, with the first single being No Lie featuring Drake.
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Reasons Why You Should Instagram Your Personality, Not Your Resume

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Instagram was recently sold for a billion dollars and has now hit 80 million users after becoming available on both Android and iPhone. It’s obviously extremely popular and makes even some of the most bland pictures look interesting.

Who would of thought that new technology would be used to get old-style results?
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4 “Must Follow” Online Reputation Management Tips

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As much as we all love the internet and how important it has become, there is no doubting the fact that it has also opened up way too many doors. People can find out more about you now than ever before…it’s actually kind of creepy. And although social media is a great way for you to stay connected with your friends and family, it’s also provides an easy way for others to see what you are up to. Others can now see what you are reading online, what music you are listening to and even where you are. It’s the world wide web and we are all now connected somehow.
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The Top Tools to Help You Find Blogs That Actually Matter

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By now, it is no secret that you really need to get involved with your industry and topic of interest if you plan to build your personal brand around that area. The more involved you are with the industry, the more you will learn and the more people will begin to recognize you.

Just recently I discussed why blog commenting is important and ways in which to help you with it but I also stated that the first step is to find and follow blogs that are relevant to your interests and your targeted industry. Commenting on these selected blogs will not only help bring back traffic to your own blog and website but will more importantly, help get your face and name out there to the correct people. This is why it is important to search for blogs that have an audience that matches the type of readers you are looking for. Luckily I am going to share with you a few tools that can help make your search a little easier!
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