Launching around themes

Marketing in today’s fast moving technology landscape can be challenging and difficult to keep up with, but in my personal opinion, that’s what makes it so fun. Your customer’s needs are always evolving meaning your business and product is evolving along with it. Unlike in hardware or consumer goods, where you ship and market a product that will be fairly static for a certain period of time, software products have new versions and features on a weekly basis. Ship or get eaten is the motto in software. Unfortunately, that fast pace can send a product marketer’s life for a spin. Continue reading →

UX Is Not Just For Software

If you’re part of the tech world, you have heard of and know what user experience (UX) is. More importantly, you know how important it is to the success of your product. Poor user experience can lead to user frustration, increase in support requests, lack of engagement and higher churn rates. All in all, it can result in doom for your product. This is why product managers, developers and designers work hard to optimize the user experience. For onboarding, this means getting the user to the “aha moment” as quickly as possible, and for retention, it means making it easy to to achieve the key actions and decreasing the feature clutter. The goal is always user happiness because user happiness means increase in usage, increase in users and increase in the moolah, baby.

Unfortunately, it seems as if many non-software companies lose sight of user (customer) experience. It may not be as easy to track or capture data on overall user experience but it is just as important for any company trying to keep customers engaged and happy. Continue reading →

The micro and macro of Product Management

For a Product Manager, there is always a fine line between balancing the long-term with the short-term. Many PMs question where their focus should be and how to allocate the right amount of time to each. The answer to this question can vary depending on the type of company you work for and the organizational structure. At a larger organization, there are typically more resources so that PM may not be asked to focus on such a broad scope. For a smaller organization, or a startup, the PM does not have that luxury. In this situation, something that I have experience with, you have no choice but to focus on both the short and long-term scenario of your product. Continue reading →

Build for a market, not a user

Earlier this week, I attended a Product Manager event here in Orange County. It was my first time going to one of these events but it was great to be around other PMs that had many of same frustrations and objectives. The speaker was Jim Semick of ProductPlan and the topic was roadmap prioritization…an interesting subject for all PMs. As always, the discussion around prioritization techniques and internal requests was a heavy one, but the core takeaway I left with was to always build for a market, not a user. It can be extremely easy to get suckered into a user request, especially that of an important user, but in all stages of your startup and product, you need to keep your focus on the market. Continue reading →

Uber Killed The Lyft That We Knew

Branding can play an important role in the success and/or failure of a product and company. It’s what defines who and what a company is and is essential to help set the company’s tone and vision. That being said, branding may not be as important in the early stages of a product. At that point in time, all that matters are users, validation and growth. But as you do begin to grow, branding will help you become a recognized name and will take users from liking your product to loving your product.

Lyft’s branding is what made me love them, but now it’s dead…and Uber killed it. Continue reading →

Death of the MVP

If you’ve had a taste of the startup world, you’ve heard the term Minimal Viable Product (MVP). You may not even be anywhere around the startup life and still have heard the term. That’s how often it is used. It is used by almost all tech/software companies but it seems like many have a different view and definition of the term. Through my experience, a MVP could end up being a simple consumer insight survey, an informative landing page, a basic prototype or even a pretty build out software solution. Let’s get this straight, if you need to spend a nice chunk of change on it…it’s not a MVP. Continue reading →

Startup success depends on relevancy

There are tons of factors that determine whether or not a startup will succeed. There’s the founders, the team around the founders, the user experience, the investors you bring on, and the list goes on and on. I have yet to be involved with a successful startup but I have observed one thing in this crazy startup world, and that is that relevancy matters.

There are new consumer-focused startups popping up every day, many that make me wonder why in the world anyone would even use them. And as I mentioned, there are plenty of reasons why some startups succeed and some fail, but I want to give 2 examples of both and relate them back to relevancy.

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A new focus for my blog

It has been 2 years since I last wrote a blog post or attended to my blog at all, but I am finally back. I was MIA because I was focused on getting my MBA, although I do wish I had made more time to blog during those 2 years. Either way, I am ready to get back to work and create awesome content for everyone.

But there will be a difference…

I went into my MBA experience with a strong background in social media and online personal branding but I came out knowing that my true passion lies in customer experience and product growth. With this new focus and path, I have decided to convert my blog to follow my journey and thoughts through this tech, startup world.

Hopefully I can keep your informed and entertained along the way!

The Basics Of Creating A Personal Blog Using WordPress

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If you want to start a blog, one of the most recommended software to use is WordPress. WordPress, by far, is the most popular and the most preferred blog platform of choice in the worldwide web because it is quite easy to set-up and very user friendly. You should also choose wordpress hosting service depending on your needs. To get started with your blog, simply follow the steps below and enjoy blogging everyday.

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An Important Personal Branding Lesson You Can Learn From Rapper 2 Chainz

2 chainz, lessons from 2 chainz, tity boi, personal branding, social media handles, choosing a handle for personal branding

Okay first of all, let me start by giving a quick background on 2 Chainz…just in case you are not familiar with him. He is a rapper (real name, Tauheed Epps) that used to be one half of the hip hop duo, Playaz Circle, who were a part of Ludacris’ recording label, Disturbing tha Peace. He has just released his debut studio album Based on a T.R.U. Story, with the first single being No Lie featuring Drake.
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