Branding can play an important role in the success and/or failure of a product and company. It’s what defines who and what a company is and is essential to help set the company’s tone and vision. That being said, branding may not be as important in the early stages of a product. At that point in time, all that matters are users, validation and growth. But as you do begin to grow, branding will help you become a recognized name and will take users from liking your product to loving your product.
Lyft’s branding is what made me love them, but now it’s dead…and Uber killed it. Continue reading →