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The NFL Truly Personalizes Email Marketing

First of all, I want to start of by saying that it is not my birthday today but I did want to share this awesome email that I received from the NFL. Many companies send out personal emails for customer birthdays, it’s nothing new, but I feel like the NFL really went above and beyond. Although their email system must be automated, they do a great job at making the shout out truly personal to the user and triggering the right reactions.

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