All posts tagged product launch

Launching around themes

Marketing in today’s fast moving technology landscape can be challenging and difficult to keep up with, but in my personal opinion, that’s what makes it so fun. Your customer’s needs are always evolving meaning your business and product is evolving along with it. Unlike in hardware or consumer goods, where you ship and market a product that will be fairly static for a certain period of time, software products have new versions and features on a weekly basis. Ship or get eaten is the motto in software. Unfortunately, that fast pace can send a product marketer’s life for a spin. Continue reading →