All posts tagged social media handles

An Important Personal Branding Lesson You Can Learn From Rapper 2 Chainz

2 chainz, lessons from 2 chainz, tity boi, personal branding, social media handles, choosing a handle for personal branding

Okay first of all, let me start by giving a quick background on 2 Chainz…just in case you are not familiar with him. He is a rapper (real name, Tauheed Epps) that used to be one half of the hip hop duo, Playaz Circle, who were a part of Ludacris’ recording label, Disturbing tha Peace. He has just released his debut studio album Based on a T.R.U. Story, with the first single being No Lie featuring Drake.
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Make Sure You “Handle” Social Media Consistently

Social-Media-Handle-Consistency

Although most people know you by your name, in the internet world, you are also likely to be known by your social media handles. When I say handles, I am referring to your username or the personalized url. So when it comes to getting your name out there, you want your handles to correlate with the way you want to represent yourself, aka brand yourself.

How many of you currently have or have seen someone with a username/handle that really has nothing to do with anything? An example of this would be if someone had the Twitter handle @coolguy2012 (although you are able to change your handle on Twitter). There is absolutely nothing wrong with this scenario, as long as you want to be branded and characterized as “coolguy2012”. If that’s what you’re going for then this makes complete sense, but usually in the professional world, most people prefer to be recognized by their name.
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